Maggie Mae Johnson
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The 48 Hour Film Project

Branding system for the 48 Hour Film Project

  The 48 Hour Film Project is a festival in which teams create, film, edit, and screen an original short film in one weekend. I created a branding system for this event that focused on the energy, urgency, and process of the festival. 

The 48 Hour Film Project is a festival in which teams create, film, edit, and screen an original short film in one weekend. I created a branding system for this event that focused on the energy, urgency, and process of the festival. 

 The wordmark for The 48 Hour Film Project communicates the excitement and urgency of the festival. The hand lettered type speaks to the idea that the process is what is most important.

The wordmark for The 48 Hour Film Project communicates the excitement and urgency of the festival. The hand lettered type speaks to the idea that the process is what is most important.

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 To get the word out about this festival, I created a poster campaign. I wanted the posters to be attention grabbing and get people excited and involved. The posters feature a collage of photography and illustration, communicating the idea of process. The overlay of the yellow pattern calls attention to the posters, and communicates the energy of the festival.

To get the word out about this festival, I created a poster campaign. I wanted the posters to be attention grabbing and get people excited and involved. The posters feature a collage of photography and illustration, communicating the idea of process. The overlay of the yellow pattern calls attention to the posters, and communicates the energy of the festival.

 The sticky note poster is a fun way to spread the word about the festival. When all the sticky notes are gone, the poster still remains intact. The idea of note taking communicates that the films are made quickly in just one weekend.

The sticky note poster is a fun way to spread the word about the festival. When all the sticky notes are gone, the poster still remains intact. The idea of note taking communicates that the films are made quickly in just one weekend.

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 The website is where both the filmmaking teams and the audience can get the information they need about the festival. It is the go to for schedules, project news, and getting involved. 

The website is where both the filmmaking teams and the audience can get the information they need about the festival. It is the go to for schedules, project news, and getting involved. 

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