Maggie Mae Johnson

Whiskey Book Club

Branding and subscription box design for the Whiskey Book Club

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 This branding project was inspired by my own Whiskey Book Club. Every other week, my friends and I would get together, enjoy a nice whiskey, and read short stories aloud to each other. It was such a relaxing and nice time that I decided to create a brand for the group.  My goal was to make the brand special, almost like a secret society.  I was inspired by classic whiskey labels and retro library cards, but wanted to keep the brand modern and clean.

This branding project was inspired by my own Whiskey Book Club. Every other week, my friends and I would get together, enjoy a nice whiskey, and read short stories aloud to each other. It was such a relaxing and nice time that I decided to create a brand for the group.

My goal was to make the brand special, almost like a secret society.  I was inspired by classic whiskey labels and retro library cards, but wanted to keep the brand modern and clean.

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 Taking the project one step further, I created a subscription box for the club. This would allow other groups to start their own Whiskey Book Clubs! I designed the subscription box and labels, keeping in mind the experience of opening the box. I wanted people to feel like this was a special product, and transport them to a relaxing atmosphere. 

Taking the project one step further, I created a subscription box for the club. This would allow other groups to start their own Whiskey Book Clubs! I designed the subscription box and labels, keeping in mind the experience of opening the box. I wanted people to feel like this was a special product, and transport them to a relaxing atmosphere. 

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 Considering where people would subscribe to the Whiskey Book Club, I designed a website. The website features the most recent pairing available, and gives the audience the information they need to join the club. 

Considering where people would subscribe to the Whiskey Book Club, I designed a website. The website features the most recent pairing available, and gives the audience the information they need to join the club. 

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